Creative Marketing
and AI Implementation

I design visual content and build practical AI workflows that connect your tools and improve business processes.

Strategy, content, and automation

I help businesses communicate more clearly, produce better content, and turn repetitive processes into practical AI-assisted workflows.

B2B Content Strategy

Turn expertise into a clear content system.

I help B2B companies transform complex ideas, internal knowledge, and business expertise into focused content that builds authority and creates commercial opportunities.

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This can include:

  • Content strategy and editorial direction
  • LinkedIn thought leadership
  • SEO and AI-search visibility
  • Content repurposing systems
  • Lead magnets and conversion paths
  • Expert interviews and knowledge extraction
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Video & Visual Communication

Impressions matter. Make your ideas easier to remember.

I create short-form video, motion graphics, and visual content that helps brands earn attention, communicate their value, and look as professional as they are.

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This can include:

  • Filming and editing video campaigns
  • Video content for social media
  • Motion graphics and animation
  • Explainer videos for complex B2B products
  • Data visualisation and infographics
  • LinkedIn, YouTube, and Instagram content
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AI Workflow Implementation

Move from an AI idea to a working system.

I design and build practical AI workflows that connect the tools your team already uses, reduce repetitive work, and improve how commercial information moves through the business.

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This can include:

  • Workflow and process mapping to identify pain points
  • AI-assisted research and lead gen operations
  • Automated email, spreadsheet, and CRM workflows
  • Documenting SOPs and information processing
  • Tool integrations and project management automations
  • Human-review, design and approval systems
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AI Implementation for businesses

Turn repetitive business processes into practical AI-assisted workflows

Process

Automations built around how your team already works

I don't drop in a generic tool with a few prompts and walk away. Every system I build starts with identifying specific actions and processes that are slowing your team down. Then I build the smallest useful solution with agentic AI, connect it with the tools you're already using every day, and keep human judgment where it matters.

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Step 1
Discovery
Step 2
Design
Step 3
Build

Discovery

I map where your team is losing the most time.

Selected stack
Notion logoNotion
WordPress logoWordPress
GA4 logoGA4
Semrush logoSemrush
After Effects logoAfter Effects
Premiere Pro logoPremiere Pro
Photoshop logoPhotoshop
Illustrator logoIllustrator
Canva logoCanva
ElevenLabs logoElevenLabs
Make logoMake
n8n logon8n
Higgsfield AI logoHiggsfield AI
Claude Code logoClaude Code
Google Gemini logoGemini
ChatGPT Codex logoCodex
Portfolio

Recent work

E-commerce/DTC
Kristina Kinson
About

Kristina Kinson

Content marketer & AI implementation specialist.

This isn’t a CV or another boring “About us” section written by AI. I’ll keep the introduction brief and explain why I do what I do. I’m a 33-year-old journalist turned marketing strategist. I started out as a reporter, which probably explains why I still care so much about quality and checking my sources.

I enjoy finding stories behind a business instead of posting mediocre content for the sake of it. I think the world doesn’t need another lazy video, podcast or AI-generated social post with zero personality.

If we have to spend so much of our time behind a screen for work, why not try to make a difference and help others?

Today, I work across content strategy, AI workflows, and video, helping teams turn scattered ideas and their internal expertise into something more structured, useful, and easier to scale. That’s how I make a living from my little corner of Barcelona.

Outside of work, I'm usually doing Pilates, walking by the beach with my daughter, travelling…or dancing salsa.

Let's build a system for you

Make your content stronger and your workflows more efficient.

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Get in touch

Let's talk about your project

Book a 30-min call → kristina@kinsonvisuals.com LinkedIn